“Process” – A Video Characterizing the Process of Ideation and Creation

January 14th, 2014 | Brain


UPDATE 3/19/2014: The video appears to be back up!

UPDATE 1/27/2014: SORRY, this video appears to have been deleted by the owners…

Check out this visually stunning short which portrays the “process” of ideation and creation. If you’ve ever struggled to find the perfect solution to your creative projects, you might relate to the barrage of incoherent ideas that rise to the surface of your brain.

Watching this felt very familiar, but admittedly, I only feel this way when I am forced to create. A lot of my inspiration comes naturally in the shower or late at night when I’m trying to sleep. However, any sort of deadline will send me into the frantic mental state characterized here.

The video was made by the design team, Pluto, using a combination of RED footage, computer generated images, Mograph, and sound design.

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